The Science Behind Pure 21

Why are we cutting out your favorite foods?

Your “favorite foods” aren’t your body’s favorite. We created the Pure 21 Wellness Challenge to reset our clients’ internal health in the hopes of combating years of living on the Standard American Diet (SAD). The SAD is filled with nutrient-poor, high-sugar foods that are addicting and brain altering.

Think about it: What foods do you “crave” when you are stressed or running on little sleep?

If you said high-carb foods, you’re not alone. No matter the form, from fries to cupcakes to beer, carbohydrates increase serotonin production, our “feel good” hormone. To make things worse, we’re given easier access to processed foods than whole foods, which proliferates this unhealthy cycle. 

Processed foods are easily overeaten, given the fact that they’re high in sugar, trans fat, and preservatives, but devoid of actual nutrients. Our bodies tell us to keep eating when we take in these foods because they are looking for more nutrients, but we keep filling them with junk. 

Years of consuming the SAD leads to bacterial overgrowth and imbalance. This causes intestinal deposits, polyps, bloating and gas, acid reflux and heartburn, and ultimately, a sluggish metabolism. Bacterial overgrowth not only hinders proper digestion, but it can also produce toxins that damage the lining of the intestines, preventing your body from absorbing the nutrients in the foods you eat and causing long-term stomach and digestive problems.

The good news is, you don’t have to put up with daily tummy trouble, slow metabolism, or excess weight. Stick with the Pure 21 plan.

This first week, we’re setting the stage for the best results by supporting your digestive tract. The Digestive Enzymes will help your body break down the foods you eat so you can better utilize the nutrients you consume. It’s important to keep your diet as clean as possible to allow these digestive enzymes to work as effectively as possible. This will help increase your metabolism, aiding in weight loss. 

We don’t want to overwhelm you with information about the coming weeks, but just know that abstaining from your “favorite foods” will get easier with time, and you might even find some new favorites along the way.